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Mandela Effect: False Memory. Shared. Everywhere.Episode 51:41

The Test That Changed Nothing

The 2013 experiment confronts two opposing theories—and its central result refuses to support either one.

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Transcript

  1. The film commonly remembered as Shazaam starring Sinbad never existed.

  2. That shared wrong recollection is what people call the Mandela Effect.

  3. 2013: Mark J. Huff, Sara D. Davis, Michelle L. Meade tested memory contagion.

  4. Participants studied six household scenes, each displayed for 15 seconds.

  5. A confederate introduced items absent from the studied scenes.

  6. Participants often reported contagion items a confederate suggested on later solo tests.

  7. The suggestions appeared as answers from five supposed earlier participants.

  8. Participants moved through the lab to the next stage. A badge wouldn’t scan at the door.

  9. Some completed a 12-minute recall test; others did arithmetic for the same time.

  10. Misinformation can make later details seem part of the original event.

  11. The source-monitoring test asked participants to identify each item's source.

  12. Initial tests raised correct final recall in Experiment One: .29 to .34.

  13. Initial testing did not significantly change false recall of the erroneous items.

  14. Model comparison favored no effect: probability .89.

  15. In 2010, Fiona Broome coined “Mandela Effect” for collective false memory.

  16. At Dragon Con, others thought Nelson Mandela died in prison in the 1980s.

  17. Initial test cut false source recognition: fewer blamed the original event.

Where it leaves off

But the initial test changed one thing after all: where participants believed the false memories came from.

Next: Episode 6, The Four-Way Test for a Memory That Never Happened

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